Technological development is always offering
new opportunities for original designs.
Emphasizes the usefulness of a product while
disregarding anything that could possibly detract from it.
Products are used every day
and have an effect on people & their well-being
Function by making use of the users intuition.
At best, it is self-explanatory.
Should therefore be both neutral & restrained
to leave room for the users self-expression.
It does not attempt to manipulate the consumer
with promises that cannot be kept
It avoids being fashionable
and therefore never appears antiquated
Care & accuracy in the design process
show respect towards the consumer.
Makes an important contribution
to the preservation of the environment.
Are not burdened with non-essentials.
Back to purity, back to simplicity.
Little Design as Possible